The Jalapeño Festival wouldn't be the same without the Jalapeño Eating Contest. We caught up with last year's winner, Louis Bruni, who told us why this event means so much to him and if you're wondering if Louis came out the winner; well now is your chance to find out. A record may have not been set tonight, but one brave contestant can now can call him self king of the annual La Costena Jalapeño Eating Contest. Our cameras captured all those brave contestants who dared to take on the challenge. With jalapeno in one hand, a beer in the other; and the sweat, the gagging and tears.