After Christmas Rush: Stores Open at 5 a.m.
Thousands of people spent a restful day at home yesterday, many of them resting up for what's being called the 'new' biggest shopping day of the year. The doors of many local retailers were wide open as early as 5 a.m. as shoppers began arriving. Our Annette Garcia joins us with more. Annette?
"If you thought the Christmas rush was over, think again. People crowded local department stores as early as 5 this morning, hunting for the best after-Christmas bargains. Some shoppers were eager to use gift cards, but most were just eager to take advantage of doorbuster deals usually only seen on the day after Thanksgiving. One of the busy spots at Mall Del Norte this morning was J.C. Penny's, where customers sifted through sale merchandise and the newspaper in search of coupons. Store managers say they're happy to finally see people eager to spend. Today's sales will mean a lot for retailers. According to research firm Shoppertrack, nearly 15% percent of sales in 2008 happened the week after Christmas. 'We've had better turnout than expected. We've had an outstanding December so far. We've been open since 5 a.m., and we had customers,' says Larry Chavana, store manager of J.C. Penny. We spoke with many of those early bird customers. Coming up tonight at ten, why it wasn't only a great bargain luring shoppers to the mall today. Back to you."