To help you out on the diet side, HEB is incorporating a new labeling system to educate shoppers about their foods' health contest. This program will combine 9 attributes across 109 food categories. The tags will educate its customers on foods that are a good fiber source, gluten free, healthy for your heart, sugar-free, low in saturated fat, low in sodium, and organic. Additionally, it will also label foods that are curtailed for vegetarian or vegan diets. However, these will be seen later in the year. The labels are all based on FDA guidelines.